THE KEY TO BETTER TARGETING IN B2B

A well-defined B2B customer persona enables you to reach your ideal clients.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market research.

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples in